How to go Viral

I think I’m doing YouTube wrong.  Seriously, how is it that I sit down at 8 pm with the sole intention of watching the November Rain video, and when I suddenly snap back into consciousness, it’s 2 o'clock in the morning, and I’m watching a montage of cats falling into the bathtub. I am dehydrated, disoriented, and there is this big blurry part in the middle, kind of like how you feel after a Phish concert. I try to piece together what happened and follow the mysterious thread from Guns and Roses to cats. I usually draw a blank, except I’m pretty sure somewhere in there, I watched at least two full seasons of WKRP in Cincinnati.

You are a dangerous mistress YouTube, drawing me in with clips of people snorting Wasabi and then slyly letting your dress slip off your shoulder by suggesting a “coming up next” feature. Are you reading my mind YouTube? Do I want to watch rednecks making their own pontoon boats from nothing more than plastic barrels and a picnic table? Yes I do... I do want to watch that.  Once I’m down the rabbit hole, clocks start melting, time becomes irrelevant, and I just have to let the current take me where it will.   

I can’t say this dance with the devil has been a complete waste of time though.  I have gleaned enough insight into the human condition to find out what makes a video go viral. As such, if you ever want to have your 15 minutes of fame, try and capture something in the following categories.

1.      A child getting stoned at the dentist.  Apparently it is perfectly normal to film a kid on the drive home from the dentist when they are high out of their minds and talking gibberish. It is also normal to then share it on the inter-web where millions of people can join in the laugh.

2.      People falling off treadmills. If you hang around the gym enough, not working out, but just keeping your phone on and at the ready, you will eventually capture this. Believe me, it will be worth it.

3.      Anything with a Panda. It doesn’t matter how boring they are, for some reason people love Pandas. “Oh look, he’s sitting in a slightly different, but cuter position!” should be enough to get you a million hits.

4.      Getting Tasered. If you have a cop friend, ask if you can go on a ride-along on a Saturday night. With any luck, you will see some poor bastard getting zapped with the Taser. You’ll get tons of hits from the male 18-24 demographic.

5.      Rednecks doing anything that could get them killed. If you ever hear the phrase “gimme them jumper cables you pussy “, start filming immediately, something big is about to happen. If it is preceded by “hold my beer”, you are about to strike gold.

6.      Putting something unusual in the blender. It is not within the reasoning power of some people to understand that they should not put paintball pellets and root beer in the blender just to see what will happen. It does make for good video though.

7.      Any playground accident. My god, the possibilities are endless. People flying off the roundabout, overweight adults thinking they can still go on the slide, and anything involving the most dangerous piece of equipment ever invented, the swing set. All are hilarious.

8.      People eating things they shouldn’t.  The habanero pepper challenge seems to be popular, followed closely by cinnamon powder and dry Jell-O. Chugging anything carbonated with Mentos is also acceptable.

9.      Kids Dance Moves- The internet public is very impressed with dancing toddlers that display any sense of rhythm. Immeasurably so if they are wearing a tiny tuxedo, and have commanded the attention of an entire wedding reception. Frickin adorable.

This is Our Life

Tragically Hip week is over now and Canadians of a certain age are still suffering the inevitable post-hip hangover. Make no mistake, it has been an emotionally exhausting few months, from the time news was shared about Gord Downie’s illness up until the final bows of their last waltz in Kingston. An event so captivating that we as a nation tuned in and watched with the same fervor as though it were game seven of a Toronto vs Montreal Stanley Cup final. (Yes I am aware they are in the same conference and could never play each other in the finals, but let us visualize that particular miracle in order to highlight the magnificence of the situation).  Along with this very public outpouring of love for the band came the declaration from many of how the Hip had provided the soundtrack to their lives.

That phrase – the soundtrack to your life – is a weighty statement that carries with it a big chunk of your baggage and memories and even your personality. It's more than that Ramones phase you went through in high school, or when you declared yourself a hip jazz-cat because you bought a second Miles Davis CD. If you outgrew Green Day after grade 9, then perhaps that was merely your soundtrack to getting stuffed in a locker by a senior.

What we are talking about here kids, is the stuff that sticks. The music that was playing during your formative years and beyond. It would have accompanied your teenage span, when you were busy making all the mistakes that helped turn you into a real human being, but also followed you to University or travelling the world. If you had copies of the Tragically Hip’s Up to Here on vinyl, followed by cassette, CD, iPod and finally back to vinyl (when that became cool again), then I have news for you my friend. The Hip are part of the soundtrack to your life.

There is something to be said for music that you never tire of. To test this theory, think back to the last time you visited a cottage. If you listened to Bobcaygeon five times on the way up, and then later pulled out your guitar and sang a whole bunch more Hip songs around the campfire, this is definitely your band. Need further proof? Does your four year-old know the words to Wheat Kings?  If so, then that CD has been in rotation in your car for a loooong time.

It is a rare and special thing to have grown up and matured with a band. Particularly if that band feels like they are from your hometown, and you know that you will never outgrow them. Way back in the day, I wanted them to be a big deal in the USA, and I wanted to share them with the rest of the world, but not anymore. I like the intimate thing Canadians have going with these guys. I still want them to be our secret.

Millennials Unite!

You came up in the toughest of times if you were born from 1982 to 2000. Really it’s a wonder any of you survived into a grown-up sized body, what with peril lurking around every corner.

Okay, so you maybe you weren’t allowed to walk to school or drink water right out of the garden hose, but your generation had to suffer through plastic water bottles that were full of BPA’s and didn’t keep your drink cold at all.

Your moms were pregnant with you and still drank caffeine, ate gluten, and exposed you to low doses of second hand smoke on patios and in other outdoor venues.

If your parents wanted to reach you, it was on a totally archaic flip phone, and even then, only when you were in an area with good reception. You used “pay as you go” and once your minutes ran out you were screwed.

Sunscreen was a joke. Your mom would lather you up with stuff that was rated as 18 SPF or even less! You heard me.

You were sent out in the yard to amuse yourselves on the trampoline. Sure, there was a protective net around the sides, but it could be very abrasive.

You rode bikes with no disc brakes and wore old school bike helmets that fit poorly and were completely unfashionable. 

Nerf Guns? Not as bad as lawn darts, but I suspect they could be dangerous if you got shot at point blank range…directly in the eyeball.

HD was barely invented and Plasma TV’s were like a million dollars. 1080p? Child please…more like 720p.

You got by on 40 gig hard drives and windows 95.

On milk day at school, there was no soy milk option.

Some of you are old enough that you went to a school where kids would actually bring peanut products in their lunches. Yet here you are.

Your dads built elaborate tree-forts with pressure treated lumber that contained arsenic, which could cause cancer if swallowed. Um, hello…do you want me to get cancer dad?

Amber alert? Whatever. If you were kidnapped, you were basically on your own.  

Fair play in sports wasn’t really fair. Yes everybody made the team but if you sucked, the coach would make you sit on the bench during the finals.

There was no Pokémon Go. You made do with the terrible graphics offered on your Super NES, SEGA, or PlayStation. (Or Xbox, or Wii, depending on what your parents could afford)

Netflix? Forget about it. If you wanted to binge watch something you had to go to the video store and rent a whole bunch of DVD’s.

Parents were strict! If you misbehaved, you got a time out, simple as that. It may sound barbaric but it sometimes worked.

Pat yourself on the back millennials – you made it. Now go out and exercise your right to rage at the newest generation coming up…this so called Generation Z. You tell them how tough it was back in the day, before apps and touch screens and water bottles with bits of fruit floating around in them.

How to Care For Your American Refugee…

To all Canadians,

As much as it pains me to say it, Donald Trump could actually become president. Yes, this was all very hilarious eight months ago when it was about as likely as a Guns and Roses reunion, and well...you know what happened there.  How could this be you ask? Let’s just say Jesse the Body Ventura, Arnold Schwarzenegger and Sonny Bono are all reminders that it is never good practice to underestimate the American voter.

Of course in typical Canadian fashion, we have already invited the whole lot of them to move up here when things go sideways. I mean, can you imagine poor old Vermont trying to live with the Donald? Vermont, with its maple syrup and Birkenstocks, who is practically already Canadian? They wouldn’t last a week.

So if you take in an American refugee, or whole family for that matter, feel free to use the following tips to make their transition to the north easier.

1.      Don’t talk politics. Remember, they have been through a very traumatic election season. Some of them made some very bad decisions and some may have even forgotten to vote, and it wouldn’t be sporting of you to remind them of this.

2.      Most American refugees will be of the more liberal type and quite possibly suffering from PSTD. Avoid trigger words such as Ted Nugent, Sarah Palin and NASCAR.

3.      Don’t take them immediately to the hospital for a checkup.  They’re not used to free shit.

4.      Don’t mention the wall. Unless they are talking about the Canadian wall. Then tell them we start building in the summer.

5.      Feed them comfort food, such as KFC and Big Gulp. Supersize may not be quite as super here, but they should have no problem keeping their diabetes levels up. (Canadians are headed that direction anyway, but we’re still at more of a diabetes-lite stage)

6.      Americans like TV as much as Canadians. Be sure to introduce them to such soothing Canadian classics as Road to Avonlea and the Beachcombers. If they are homesick, you could try The Trailer Park Boys.

7.      Try and explain how the emergency response system works here. 911 should be used as an alternative for any situation where they would normally be compelled to shoot someone in the face.

8.      Break the cycle. Even if you think they are ready, under no circumstances should you allow them to go to the following places: hunting supply stores, rodeos, speedways, county fairs or anywhere where they could score crystal meth.

9.      Avoid talking about religion. Using the phrase “the lord works in mysterious ways” is not an acceptable explanation as to why Donald Trump became the leader of the free world.

10. Taxes. This will be a tricky concept for them to grasp. Just tell them that by giving up 40% of their future earnings, they are entitled to adopt a smug sense of self-righteousness shared by all Canadians when we talk about our health care system.